博文

目前显示的是 十月, 2023的博文

Halloween Tags on TikTok Exceed 10 Billion Views, How Does Brand Owners and Sellers Capitalize on Festival Marketing? | EchoTik Trend Insights

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  Weekly E-commerce Data of TikTok Shop U.S. (10/16-22) is out, details as follows: Total GMV of Last week reached $26.5 million , with $3.8 million  average daily order rate, highest single-day rate hitting $5.9 million . Until October 22nd, the top 5 GMV product categories were: Beauty & Personal Care, Women's Clothing, Mobiles & Electronics, Collectibles, and Health. The health category saw rapid growth this week. A non-prescription drug for detoxification and intestinal digestion entered the week list for the first time with a GMV of $216,000, ranking 7th. Top 10 bestselling products include "Shadow Work Journal", which has been on the list for four consecutive weeks. New entrants to the list include Freeze Dried Rainbow Krunchies Candy (Top 5), Cross Leged Office Chair (Top 6), Digestive Non-prescription Drug (Top 7), and Women's Sportswear Set (Top 8). Bestselling categories tend to be diverse. EchoTik: TikTok Shop U.S. Data Overview 10.16-22 Halloween ...

[Important Announcement] EchoTik | TikTok Beauty & Personal Care Industry Trend Report

  According to data from Accenture, during the year 2023, the global beauty market reached $600 billion , apparently presenting growing trend. In the next three years, the beauty & personal care industry is anticipated to continue a 10%  steady growth per year, the general revenue size will reach $694 billion  in 2025. EchoTik ’ s research  suggests that beauty   &   personal care is the best-selling and fastest-growing category in the TikTok E - commerce market. From July to September 2023, GMV of 6 countries in Southeast Asian market account s for over 22%   of global market, while that   of United States reached 34% . Thanks to its large daily active user base, a high proportion of female users, and impressive purchasing power, TikTok provides broader development opportunities for brands, a batch of new trends has also emerged in the beauty & personal care market. Based on this fact, the third-party TikTok data analysis platform, E...