Halloween Tags on TikTok Exceed 10 Billion Views, How Does Brand Owners and Sellers Capitalize on Festival Marketing? | EchoTik Trend Insights
Weekly E-commerce Data of TikTok Shop U.S. (10/16-22) is out, details as follows: Total GMV of Last week reached $26.5 million , with $3.8 million average daily order rate, highest single-day rate hitting $5.9 million . Until October 22nd, the top 5 GMV product categories were: Beauty & Personal Care, Women's Clothing, Mobiles & Electronics, Collectibles, and Health. The health category saw rapid growth this week. A non-prescription drug for detoxification and intestinal digestion entered the week list for the first time with a GMV of $216,000, ranking 7th. Top 10 bestselling products include "Shadow Work Journal", which has been on the list for four consecutive weeks. New entrants to the list include Freeze Dried Rainbow Krunchies Candy (Top 5), Cross Leged Office Chair (Top 6), Digestive Non-prescription Drug (Top 7), and Women's Sportswear Set (Top 8). Bestselling categories tend to be diverse. EchoTik: TikTok Shop U.S. Data Overview 10.16-22 Halloween ...