In the United States, how important are white, healthy teeth?

People are increasingly stating that teeth are walking luxuries that symbolise a person's social hierarchies. According to statistics, 99.7% of Americans consider their smile to be their most valuable social asset, thus, making teeth whitening is one of the most common dental needs nowadays.

The global teeth whitening market is estimated to be worth $6.9 billion in 2021, with a predicted CAGR of 5.0% from 2022 to 2030. 67% of adults in the United States have attempted to whiten their teeth in some fashion, either through a dentist or through professional whitening equipment or with toothpaste and strips. Tooth whitening is the most common dental operation in the United States, accounting for 32% of dental offices.

The fastest increasing product categories are tooth whitening gels and gadgets. The use of teeth whitening gels in conjunction with LED whitening equipment is beneficial because the light devices speed up the chemical reaction that removes stains from the teeth.

The related hashtag #teethwhitening has 4.6 billion views on TikTok, and the subdivision hashtag #teethwhiteningathome has 44.5 million views.

Through TikTok third-party data research platform, EchoTik ( https://echotik.live ) , we can see this MySmile teeth whitener in the product list, with the last 30 days sales 9.5K rated in the North American product list Top 2.

The product was listed at $39.95, with a 30-day sales volume of $9.5K and a total GMV of $382.54K USD, or approximately RMB 2,767,030. The item's primary marketing strategy is through video advertisement, with a commission rate of 28%, and roughly 45 KOLs were invited.

The KOL demonstrates to clients how to use the teeth whitening equipment and the instant results that can be achieved after 10 minutes of usage in a short video with the product, which gained significant attention. The package contains teeth-whitening equipment and three jars of gel. The dentist initially applied the gel to the surface of the equipment before turning on the teeth whitener. The gel is utilized as a consumable, which serves to boost the merchandise's reorder rate.

MySmile is a 2016 California-based firm that specializes in teeth whitening treatments. The founder, Red Chen, owns multiple offline clinics throughout California.

The website has 13.9K visits per month and sells 29 products, including teeth whitening gadgets and gels, dental paste, electric toothbrushes, teeth cleaning powders, flossers, and related supplies and cleaning instruments. The price range is $14.99 to $109.99, with a unit price of $41.52 on average. The brand's major products are the teeth whitening equipment and gel.

MySmile is strategically focused on affiliate marketing and reputations - with a commission rate of up to 28% on TikTok to entice KOLs and KOCs to promote products along with online social media and e-commerce channels. The independent site also features an "affiliate marketing" application gateway, where users receive a 15% coupon code upon registration and can earn up to 40% commission on each referral, which is a major cause for the rapid growth of items.

EchoTik.live( https://echotik.live )  is a third-party platform for analyzing international TikTok short videos and live e-commerce data. We have currently received angel round financing in the tens of millions. Based on big data and continuous exploration in the field of AI, EchoTik ( https://echotik.live ) closely caters to user needs, driving product and service iteration and upgrades. We help global sellers, creators, MCNs, and brands to access easy marketing methods for short videos and live streaming rooms, enabling them to sell and promote products.

Official Website：https://echotik.live

Chrome Extension：https://chrome.google.com/webstore/detail/tiktok-analytics-by-echot/napmaafilgfpfohgpjokahilhgmkkfjo