From China to Vietnam: Focallure's Matte Lip Lacquer Takes the Beauty World by Storm!
Every woman has always had the intrinsic propensity to admire beauty, even in ancient times. A study
claims that the cosmetics market value in Vietnam in 2019 has long surpassed US$2.3 billion. Most
Vietnamese consumers pay more attention to specific product components when buying cosmetics and
prefer to purchase and apply the entire set of cosmetics at once to emphasise its entire impact. Additionally,
manufacturers have discovered through big data analysis that consumers purchase cosmetics in groups,
which has led them to use various advertising and marketing techniques to entice customers to buy their
products. Lipstick holds more than 10% share in the volume analysis of popular cosmetics in Vietnam,
demonstrating lipstick's importance to Vietnamese shoppers. This is due to the fact that many Vietnamese
consumers view lipstick as a tool to display a woman's confidence.
Focallure's Matte Lip Glaze was discovered to be ranked No. 1 in the beauty category and No. 4 in the
overall e-commerce list on TikTok's Vietnam marketplace over the course of the previous 30 days,
according to EchoTik's (https://echotik.live) independent TikTok data analytics platform. The matte lip
glaze has sold 40,400 units, with a GMV of about 355 million đồng.
According to statistics, a total of 70 bloggers actively advertised this matte lip glaze for Focallure and
published a total of 429 videos and 89 live streams, accumulating a total of 2.4 million views and
averaging a 0.17% conversion rate for each video. The 89.000đồng explosive matte lip gloss for
Focallure is available in 17 different colours for customers to pick from.
The blogger tried the lip glaze by first applying each colour on her hand to give audiences a general idea
of the product, and then applying each colour individually on her mouth. The blogger subsequently used
a piece of tissue or a cup to carry out a cup-staining test and discovered that this lip glaze initially seems
glossy but quickly transforms into a matte, non-sticky lipstick. Numerous young users have been drawn
to the lip glaze's mystical effects and its affordable prices, hence they are convinced to pay for it.
FOCALLURE is a popular Chinese beauty brand that was established in 2016. The brand's motto is
"easy to apply makeup, free to create," and it has partnered with more than 50 American Los Angeles
Internet celebrities to gain a thorough understanding of the psychological requirements and product needs
of the new generation. Additionally, the company creates high-end, stylish makeup items that are popular
with the younger demographic by fusing concepts from global fashion with the advantages of the domestic
supply chain.
EchoTik.live( https://echotik.live ) is a third-party platform for analyzing international TikTok short videos
and live e-commerce data. We have currently received angel round financing in the tens of millions. Based
on big data and continuous exploration in the field of AI, EchoTik ( https://echotik.live ) closely caters to
user needs, driving product and service iteration and upgrades. We help global sellers, creators, MCNs,
and brands to access easy marketing methods for short videos and live streaming rooms, enabling them to
sell and promote products.
Official Website：https://echotik.live
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