Investigating the skincare market's potential in Indonesia in light of the success of The Originote moisturiser
With about 273 million inhabitants, Indonesia has the fourth biggest population globally. The beauty products and cosmetics market has tremendous development potential thanks to this substantial demographic dividend. Between 2023 and 2027, the Indonesian colour cosmetics and skin care market is anticipated to expand, with revenues rising by US$1,640.3 million or 20.64%. Sales are anticipated to reach US$9.6 billion by 2027. With a cumulative annual growth rate (CAGR) of 9.6%, the skin care sector is one of Asia's fastest-expanding industries.
With half of the population under 30 and the majority of customers being in the 15–64 age group,
Indonesia has a young population. Indonesians are growing more self-image and fashion awareness as
the country's economy and consumer market expand. The second item on Indonesian women's shopping
lists is makeup and personal care items. In recent years, local female consumers have started to express
interest in Korean makeup in addition to favouring European and American makeup that emphasises
brow and eye features as well as facial lines. Korean cosmetics place a strong emphasis on having a
glowing, healthy complexion, which is well-liked by local consumers. They are more accepting of halal
cosmetics and skincare items that are moisturising, brightening, anti-ageing, anti-pollution, natural,
organic, and eco-friendly.
Indonesia will start requiring Halal certification for the export of cosmetics and skin care items on
October 17, 2024. The raw materials, manufacturing and testing procedures, and brand packaging of
halal-certified beauty products are distinct from those of conventional cosmetics. Porcine gelatin, keratin,
collagen, and alcohol are not permitted in halal-certified beauty products. Animal testing, the use of
animal-derived materials in manufacturing, as well as the use of alcohol to clean the manufacturing line,
are also prohibited. Packaging that is offensive to Muslims is also prohibited.
The moisturiser introduced by The Originote tops the list in the skincare and beauty category, according
to EchoTik (https://echotik.live/), a third-party data analytics platform for TikTok, with total sales of 2.1
million units and GMV reaching Rp8.3 billion. The moisturiser with a unit price of Rp42.00 had 195.6
thousand sales and a GMV of around Rp780 million, according to data from the last 30 days.
EchoTik also examined the total number of bandwagon videos about The Originote that were uploaded
to TikTok and the KOLs are responsible for those uploads' purchases. According to the data analysis,
The Originote has had a phenomenal 1,000 video roundup in the past 30 days, with a total of 2.39 million
views and a conversion rate of 0.06%. Additionally, many bloggers jumping on the bandwagon will
stream live on TikTok in addition to uploading reviews or software, and the average revenue per
broadcast can reach Rp15.32M. This effectively broadens consumer awareness of the products and boosts
sales.
The videos that The Originote produces on its TikTok page have a pretty consistent aesthetic. The
majority of the films attract viewers by showcasing product information and actual user results, and they
typically receive more than 10,000 views. One brief video, with 150,000 views, shows the blogger testing
The Originote moisturiser on a full face while describing its functions and how it feels to apply it. She
also demonstrates its characteristics and texture. Even some facial imperfections are seen in this
unfiltered, authentic footage. With around 100,000 likes, favourites, and 488 comments, the film was able
to engage viewers and become a hot topic of conversation. The cream without alcohol also attracted many
Indonesian netizens who practice Islam to buy it, thus increasing sales.
Moisturisers, serums, sunscreens, and other cosmetics and personal care items are among The Originote's
core offerings. The Hyaluronic Acid Moisturiser is one of The Originote's flagship items. From dry to oily
skin, this moisturiser is ideal for all skin types. It has a transparent, airy, cold gel-like texture. After
application, this moisturiser swiftly penetrates into the skin and provides a moisturising effect.
Hyaluronic Acid, Ceramides, and Chlorella are the main components of Hyalucera Moisturiser; together,
they support the skin barrier and have moisturising, relaxing, and soothing effects on the skin.
In conclusion, there are significant prospects for the Indonesian beauty and skincare sector to grow
vertically or horizontally and contribute more to the national economy in the future.
EchoTik.live( https://echotik.live ) is a third-party platform for analyzing international TikTok short
videos and live e-commerce data. We have currently received angel round financing in the tens of
millions. Based on big data and continuous exploration in the field of AI, EchoTik ( https://echotik.live )
closely caters to user needs, driving product and service iteration and upgrades. We help global sellers,
creators, MCNs, and brands to access easy marketing methods for short videos and live streaming rooms,
enabling them to sell and promote products.
Official Website：https://echotik.live
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