Currently, the government has maintained to grant car fuel subsidies over the years, resulting in Malaysians owning more than 500 vehicles per 1,000 people. According to the Malaysian Automobile Association, overall vehicle sales in Malaysia will reach 720,658 units in 2022, representing a 41.6% increase over the previous year. Passenger car sales totalled 641,773 units, representing a 41.8% year-on-year increase, while commercial vehicle sales totalled 78,885 units, representing a 39.9% year-on-year increase. Malaysia had the most significant deals of second domestic vehicles, with over 280,000 units, out of them over 700,000 cars sold. The automobile air freshener market is predicted to increase from $2.1 billion in 2020 to $2.6 billion by 2026, at a CAGR (Comparative Annual Growth Rate) of 5%, according to the report. People can feel good and enjoy themselves by offering a nice olfactory experience, which leads to unexpected surprises.
According to EchoTik's third-party TikTok data platform research, Dolca Car Perfume has dominated the top spot on TikTok's e-commerce platform in the Malaysian market for the previous 30 days, with sales volume exceeding 118,600 units and estimated sales (GMV) of up to MYR284,400. The automobile perfume costs an average of RM2.46 and comes in a variety of 23 different fragrance varieties.
This massive figure was achieved by mobilising 805 bloggers to share this fragrance on the TikTok platform, resulting in a total of 1,200 short films and 289 online live broadcasts. The conversion rate of items generated by these movies was 1.155%, with 100,000 plays and 29,800 likes, resulting in a very two-fold outcome.
According to EchoTik's analytics, the commercial value of Dolca Car Fragrance's 289 live broadcasts amounted to 30,300 purchases and over 49,000 GMV.
TikTok video bloggers typically film their videos in their cars. They lure netizens to like, comment, and repost their films by highlighting Dolca scents and their inexpensive costs and emphasising phrases such as "affordable," "cost-effective," "smells great," and "great for buying in bulk." By emphasising the terms as shown above, the ad enticed users to like, comment on, and retweet the product, as well as pay for it.
Dolca Perfume is a Malaysian brand that sells on popular e-commerce platforms including Shopee and TikTok. The brand's major fundamental strategy is to sell more at a lower profit margin, which has resulted in a respectable sales volume and profit.
EchoTik.live( https://echotik.live ) is a third-party platform for analyzing international TikTok short videos and live e-commerce data. We have currently received angel round financing in the tens of millions. Based on big data and continuous exploration in the field of AI, EchoTik ( https://echotik.live ) closely caters to user needs, driving product and service iteration and upgrades. We help global sellers, creators, MCNs, and brands to access easy marketing methods for short videos and live streaming rooms, enabling them to sell and promote products.
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