With 60,000 units sold in 30 days, Truesky Facial Wash has emerged as the top pick for Vietnamese shoppers!
There are some significant trends that are changing in the Vietnamese beauty business. First, natural and organic items as well as healthy lifestyles are gaining popularity with customers. They are becoming more interested in cosmetics from Europe, Japan, and Korea as well as associated technologies. In the meantime, the industry is being dominated by e-commerce channels, and Korean and Japanese beauty trends are becoming more popular. The customisation of men's care goods is also gaining popularity.
On the other hand, domestic Vietnamese brands forecasts predict that Vietnam's beauty and personal care
sector will generate US$2.36 billion in revenue by 2023 and will continue to develop gradually between
2023 and 2027 at a rate of 3.32%. Online sales of cosmetics and skincare items in particular will fuel the
industry's revenue development. The survey states that skin care items are the top sellers in the Vietnamese
cosmetics industry. With over 88% of consumers using skincare products regularly or even daily, the average
spending on makeup remover, moisturiser, and sunscreen products has gradually climbed from 2015 to
mid-2020. Sales of moisturisers, makeup removers, and cream sunscreens have all climbed significantly.
When buying skincare, customers are more concerned with "form," "efficacy," and "ingredients."
The audience's primary channels, with an average of 47% and 45% each, are independent shops and
beauty chains. They are followed by branded boutiques (44%) and e-commerce websites (34%), the two
channels that young people choose the most.
The TikTok e-commerce network's customers continue to favour Truesky, and according to EchoTik, a
third-party data analytics platform, Truesky has just risen to the top of the list of skin care items. Its
washing cream products have sold 60,200 units in the Vietnamese market in just over 30 days with
expected revenues of up to 360 million won using a civilian pricing of 59 won and natural ingredients.
Additionally, total sales had long surpassed 100,000 units, with a total GMV of $621 million.
In addition to the brand's excellent marketing team and product design, there are many people on the
TikTok platform who have consistently released a total of 722 videos with goods, which have increased
the exposure and sales for Truesky. This is what has allowed Truesky to achieve such an impressive sales
result. These videos have received up to 33,000,000 views and have generated a great deal of conversation
among several internet users.
In the video, the blogger demonstrated how to wash her face for oneself while also introducing the
Truesky line of items available on the online store. The movie has been watched by 93,000 online users,
and more than 490,000 people have loved and favorited it thanks to its moderate and non-irritating
product ingredients and clean and clear skin condition.
In order to fulfil women's desires for gorgeous, fair, and pink Asian skin and make them completely
happy, the Truesky brand was created. Every stage of a woman's life may have a different notion of
happiness, but deep down, they all aspire to be the most attractive and ideal version of themselves.
With so many skincare alternatives available, many people worry about finding a solution that is secure,
efficient, and economical. The Truesky brand is aware of this and works tirelessly to improve client
happiness through research and product development. Truesky's goods are created in GMP-certified
facilities that are authorised by the Ministry of Health, always under tight supervision, and finished in a
closed-office setting. The entire inventory is imported directly from Korea, is 100% natural, and contains
absolutely no animal-related ingredients or animal testing. As a result, Truesky's products are suitable for
all skin types, whether oily, dry or sensitive.
In order to assist clients become their most ideal selves, Truesky is committed to offering them skincare
products that are secure, efficient, and reasonably priced. Customers can therefore be sure to find
skincare items on Truesky's official website that are suitable for their skin type and budget.
EchoTik.live( https://echotik.live ) is a third-party platform for analyzing international TikTok short
videos and live e-commerce data. We have currently received angel round financing in the tens of
millions. Based on big data and continuous exploration in the field of AI, EchoTik ( https://echotik.live )
closely caters to user needs, driving product and service iteration and upgrades. We help global sellers,
creators, MCNs, and brands to access easy marketing methods for short videos and live streaming
rooms, enabling them to sell and promote products.
Official Website:https://echotik.live
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