TikTok Shop US Quarter Trend Report

 



















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How a New Brand Achieved $1M GMV in 3 Months with TikTok’s Rapid Growth in Vietnam

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  The recently concluded “Double 11” shopping festival once again highlighted the immense potential of live e-commerce in Southeast Asia. In Malaysia, TikTok’s “11.11 Mega LIVE Showdown” event attracted over 5 million viewers, generating approximately 80,000 orders in just four hours. The rapid rise of live commerce has created unprecedented growth opportunities for brands and is propelling Southeast Asia’s cross-border e-commerce into an era of branded consumption. 01 TikTok Fuels Coveral Klors’ Rapid Rise With TikTok’s support, many brands are growing at speeds unimaginable through traditional methods. The bag brand  Coveral Klors  achieved a breakthrough from 0 to 1 in Vietnam’s market shortly after its launch, leveraging content-driven e-commerce. What typically takes a year to achieve for new brands was accomplished in just three months. According to data from  Echotik , Coveral Klors’ Vietnam store launched in August 2023. In just a few months, the brand sold o...
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The Christmas Monito Monita Craze in the Philippines! Unlock the 2024 Holiday Gift Guide

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As the year-end sales season approaches, the festive spirit of Christmas grows stronger. Southeast Asian countries are no strangers to celebrating Christmas, but the Philippines stands out with the "longest Christmas season." Starting as early as September, malls play Christmas carols, and streets are adorned with festive lights. This Christmas vibe continues until the first week of January, culminating in the Epiphany. In contrast, other Southeast Asian countries typically focus their Christmas celebrations in December, often just on Christmas Day itself. 1. Traditional Filipino Christmas The Philippines is the only predominantly Christian (Catholic) country in Southeast Asia, with around 80% of its population being Catholic. This makes Christmas the most important holiday of the year. Other Southeast Asian countries, such as Thailand, Indonesia, and Malaysia, primarily follow Buddhism, Islam, or Hinduism. While Christmas is also celebrated there, the festive atmosphere is r...
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"GMV Hitting Ten Million USD in 2 months! Fitness Influencer Drives Sales For a New Sports Supplement Brand on TikTok US | EchoTik Product Selection Insights

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TikTok Shop US e-commerce weekly data (12/18-12/24): Last week's total GMV was $69.2 million; daily average was $9.9 million; Top 5 GMV categories last week: Beauty & Personal Care ($13.52M, 19.62%), Womenswear ($8.22M, 11.93%), Collectibles ($5.97M, 8.66%), Sports & Outdoors ($5.26M, 7.63%); S shops/products saw the fastest GMV and sales growth last week, especially in Womenswear and Home Supplies, primarily standard products; Health category has maintained steady growth recently and is currently in a blue ocean market, characterized by high demand and relatively few players. Two of the top 10 shops selling health and fitness supplements were new on the list: Ekkovision (Top 9), Clean Nutra (Top 10). EchoTik Data Insights: Recently, sales of health products and fitness supplements constantly growing on TikTok US. Among them, top shops have repeatedly entered the TikTok Shop US top 10 weekly list. By selling various types of nutritional health products and fitne...
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