Exposure Surpasses One Billion! The "Clean Girl" hashtag, promoting self-disciplined and perfect girls on TikTok, has gained widespread popularity, leading to the promotion of various daily best-selling products! | EchoTik Popular Trends Insight

 

Hello, everyone. I am Echo, a product selection and operations consultant.

 

The TikTok Shop US e-commerce data weekly report (01/22-01/28) is out, and the specific information is as follows:

 

-The total GMV (Gross Merchandise Volume) reached $83.4 million last week, showing a 33% growth compared to the previous week, with an average daily order value of $11.9 million.

 

-The top 5 categories in GMV for last week's orders were, in order: beauty and personal care, women's clothing, collectibles, sports and outdoors, and mobile phones and electronic products.

 

-The mobile phones and electronic products category experienced the most rapid growth in GMV and sales volume last week, mainly driven by several fully managed stores offering affordable best-selling products, including digital cameras, gaming consoles, and mini phones. For a predictive analysis of related best-selling products, please refer to the article: "Mini" Phones and Foolproof Cameras Accumulate Sales of Nearly 40,000 on the US Site, Nostalgic Style Goes Viral on TikTok | EchoTik Popular Trends Insight.

Recently, EchoTik data has discovered that two fashion-related hashtags are maintaining enduring popularity on TikTok: "That girl" and "Clean Girl." These two tags are highly correlated and often appear together, representing the "shining girl in everyone's eyes." In the Chinese context, it can be described as "the girl from someone else's family": a highly disciplined, mentally and physically healthy, perfect woman. "Clean Girl" emphasizes the current trend that beauty is natural, positive, and vibrant, rather than bold and decadent.

 

Under these hashtags, users share their efforts towards an idealized lifestyle. Every detail is showcased: morning rituals, organic and healthy eating, regular exercise, daily skincare routines, light-colored clothing with a relaxed feel, and pseudo-bare-faced makeup, among others. This trend has become popular on the internet, leading to increased sales of related products.

 

Short video content is mainly in the form of Vlogs, where users document their morning rituals, daily life, skincare routines, and outfit choices. These videos often don't require verbal communication; instead, they use ASMR or pair with soft, soothing pop music or classic lines from movies to meet aesthetic requirements. Alternatively, some videos focus on user-narrated tutorials.

 

Today, EchoTik data starts with this fashionable lifestyle, helping to explore popular products and content preparation methods across various categories. The range of trending products is diverse, so remember to like and bookmark it for future reference!

 A clean and refined appearance is a basic requirement for becoming a "Clean Girl," as such, body care constitutes a significant part of these girls' dedication.

 

Basic Skincare Products:

In terms of skincare product selection, essential items include basic cleansers, toners, moisturizers, and sunscreen. In addition to these basics, Clean Girls often incorporate serums, face creams, masks, and eye patches. When choosing brands, users under the Clean Girl trend tend to prefer those that emphasize "natural" ingredients and formulations. In the realm of face masks, spreadable masks are more popular than sheet masks under this trend, as they carry a 

sense of ritual and appear more natural in composition. Moreover, DIY masks using fruits and vegetables, along with eye patches, are highly favored short video materials within this hashtag.

 Transparent lip care oil is also one of the products ignited by the Clean Girl trend. This fashionable aesthetic advocates for luscious and hydrated lips. Western women often have thinner lips, so they use light-colored lipstick paired with transparent lip oil to create a vibrant and fuller lip appearance.

 In addition to basic skincare products, certain ritualistic props are also immensely popular, including items like gua sha boards and crystal rollers, which have been widely successful overseas and are embraced in the Clean Girl trend.

A dermaplaning razor is also a highly practical personal care tool. This trend emphasizes the skin's radiant and dewy look and some Western women may have thicker facial peach fuzz. Therefore, the use of dermaplaning razors to remove excess facial hair has become a common practice. Influencer @megancarboney's video demonstrating the removal of facial peach fuzz received nearly 48 million exposures and tens of thousands of comments. In the first comment, a follower expressed a purchasing intention: "What is the tool you use for dermaplaning? I want one."

Hair care is another essential aspect of this trend, showcasing healthy and shiny long hair, especially blonde hair, as one of its representative elements. Basic hair care products such as shampoo, conditioner, hair masks, hair oils, and sprays can also be promoted through this trend.

Clean Girls often elegantly tie their well-combed hair high at the back of their heads. They meticulously use hair gel and setting sprays to achieve a polished look, resembling a ballet dancer. A popular influencer under this aesthetic trend, @daisyherriott, garnered over 1.5 million likes and nearly 370,000 saves with her hair styling tutorial video.

 In addition to the mentioned styling tools, hair coloring, and maintenance also receive considerable attention. Despite having blonde ends, some Western women may have brown roots. For those particular about blonde hair, hair dye is used to lighten the roots, contributing to the overall aesthetic.

dryers also impact the texture of hair. Recent EchoTik data reveals that an affordable alternative to the "Dyson" – the Tideway high-speed hair dryer, is gaining popularity on the TikTok Shop US site. This product is a generic brand hair dryer, with sales reaching 6,200 units and a GMV (Gross Merchandise Volume) of nearly $416,000 in the last 30 days, indicating a rapidly growing consumer demand in this product category.

 

This trend may reflect consumers' pursuit of more professional and efficient hair dryers to meet the increasing expectations for hair styling and care. In this scenario, budget-friendly alternatives may be more favored, also suggesting the impact of promotion and user reviews on product sales within the TikTok platform.

Daily Makeup

 

"Clean girls emphasize the natural look when applying makeup, so they choose to keep minor imperfections like freckles at bay. They like to use a light foundation with a small amount of concealer to cover blemishes such as tear troughs, dark circles, and pimple marks, a small amount of shadow stick and highlighter to enhance the contours of the face, and the 'sandwich method' of applying powder and setting spray to set the makeup. This Clean Girl Nude Makeup tutorial by blogger @melodyymiles has reached 72,200 favorites on TikTok.

The above hot-selling pop-ups can also be seen on the EchoTik Data Weekly Chart for Beauty and Personal Care products. Tarte Cosmetics ranked Top 1 in GMV on last week's U.S. Small Stores Weekly Chart, with an estimated GMV of $2.29 million, which is more than twice as much as the second-place small store. Several products of the small store ranked Top 20 on the list, including shadow sticks, concealer, nude lip liner, foundation, etc. Each product has a variety of color choices for different races in the U.S., which is worth the attention of merchants and brands that make beauty products.

Want to see further store details and data? Click "Read the original article" at the end of the article, or copy the link to open it in your browser: https://echotik.live/shops/7495150597721263036#basic

Clothing, shoes and boots

Light-colored yoga sweatshirt is Clean girl's daily wear, especially the brand Lululemon: Lululemon Athletica Inc. is a Canadian sports apparel company, the company's brand is positioned as a high-end sports apparel, mainly sells apparel, accessories, and footwear for yoga, fitness, running, and other sports, and its products are of high quality, high performance, and fashionable design, and is favored by middle-class consumers.

This is because Clean girls need to stay in shape and need to do aerobic exercises mainly yoga and Pilates every day. Secondly, Lululemon and similar products' sweatshirts have a flattering fit, which shows off their healthy and slim bodies and creates a loose feeling, so that they don't look too hard in daily life like workplace attire, but still maintain a decent aspect. Common pops include sports hooded jackets, sports pants, wide-legged pants, solid-colored fitted T-shirts, tennis skirts, sneakers, boardshorts, and Louboutins. In terms of pops of color, light colors are predominantly used, including white, beige, grey, and camel to bring out the overall clarity of the attire.

At EchoTik data you can see the recent hot-selling items in the women's clothing category, dominated by the category. Halara is also popular on TikTok as an affordable version of "Lululemon": in last week's small store list, Halara's 2 US stores were ranked 5th and 6th on the top 10 small store GMV list, and some S-stores (fully-managed stores) were also on the list for several basic items. For a detailed analysis of Halara, see: Fast Fashion Brand Halara Makes TikTok's Top 5 U.S. Small Stores List as Exercise and Fitness Takes TikTok by Storm.

Other Categories

Jewelry & Accessories

Clean girls are attracted to white and gold colors that emphasize cleanliness and nobility. However, not all of their jewelry is expensive. Gold-colored pigmented hoop earrings are a must-have for almost every Clean girl. In addition, they layer white mother-of-pearl necklaces or bracelets, gold necklaces or bracelets, and small, understated accessories and jewelry that are usually not overly elaborate.

Sports and Outdoor

As mentioned above, elegant and low-intensity aerobic exercises like yoga and Pilates are Clean Girl favorites. Moreover, this group of people usually have the habit of waking up early to work out at home, so yoga mats and home fitness equipment are also pop-ups that can be converted through this trend.

Health care products

Clean girls usually pay attention to maintenance, and have the habit of taking a variety of health care products and nutritional supplements daily. Popular ingredients include Coenzyme Q, various types of vitamins, fish oils, probiotics, and so on.

Digital 3C

Silver headband headphones are the 3C items that often appear in Clean Girl's initial video footage. Besides, sports headphones and Bluetooth headphones can also be implanted in marketing scenarios through this label.

Household

That Girl and Clean Girl are also great hashtags for all kinds of merchandise seeding. This group of people has high requirements for clothing, food, housing, and transportation, and their daily necessities should be of high quality and also have attractive values. For example, common elements in Clean Girl's popular videos include Lululemon's white mugs.

For example: the related trending hashtag #morning routine documents users' early morning routines. Among other things, making the bed and pillows, organizing the closet, preparing breakfast, and setting up the morning reading desk, so all types of products can be embedded in different scenarios to entice that demographic to place a purchase.