Singaporean Sisters Go Viral with New TikTok Brand from Scratch!
Live-streaming sales can generate tens of thousands, even millions of dollars in just a few hours. This immense potential has drawn numerous entrepreneurs and celebrities to this gold rush, eager to claim their share of the profits.
The company Three Sheep Network, led by the famous "Crazy Little Yang," began its TikTok overseas sales journey in Singapore. Their first live stream topped TikTok Singapore's GMV rankings for the month.
According to TikTok's official data, the total GMV of live-streaming sales on TikTok Shop in Singapore in the second half of 2023 was four times higher than the same period in 2022. Live-streaming accounted for a significant portion of this GMV, highlighting its power.
A survey predicts that Singapore's social commerce volume will grow significantly over the next five years, with total GMV rising from $1.2 billion in 2023 to $8.47 billion in 2029.
New brands that create content resonating with local users can gain more attention and trust on TikTok. Many brands have successfully broken through using TikTok in Singapore.
01 TikTok Sensation: Sisters' Live-Stream Sales Generate Millions
The inspiration for the Emporal Co. brand came from a simple gift—founder Grace Lim received an aromatic candle from her aunt while in Paris. She loved the warmth and ambiance it created.
Back in Singapore during the pandemic, most people were staying home. Grace decided to start a business with her sister Lena from their living room, creating Emporal Co., a candle and skincare brand, using TikTok. The candles added warmth and helped reduce stress.
In just ten months, they grew from home production to having their own showroom and warehouse, thanks largely to TikTok's rapid rise in Southeast Asia.
Emporal Co. amassed a large following on TikTok by sharing their entrepreneurial journey and customers' stories. This built a strong, loyal customer base and quickly established brand recognition.
According to EchoTik, Emporal Co.'s Singapore store launched in April 2023. In just over a year, they sold over 22,000 items with a total GMV of S$564,000 (over ¥3 million).
🔍 Want to see more product details and data? Click "Read More" or copy this link into your browser:
The official Emporal Co. account now has over 100,000 followers and more than 4.3 million likes.
EchoTik data shows their best-selling product in the last 30 days is a leave-in conditioner, perfect for bad hair days. It has sold over 5,000 units.
The second best-seller is a moisturizing body wash that evens skin tone and is suitable for sensitive skin.
Emporal Co.'s success is evident. Before launching new products, the sisters test them personally for months. Only the products they genuinely like make it to the market, ensuring quality.
They also offer one-on-one service during live streams, providing real-time skincare advice, which significantly boosts conversion rates.
Similarly, Aqilah Adnan, 26, founded the Benew brand, selling body scrubs, lip scrubs, and scented lotions on TikTok in Singapore.
Aqilah's live streams, often lasting five hours, include packing orders, introducing body scrubs, and demonstrating products.
Since users can't smell the products, Aqilah describes the scents in detail during the streams. Many users find her packing process therapeutic and enjoy seeing their orders being prepared, creating a relaxing shopping experience.
02 What Makes Live-Streaming E-commerce in Singapore Stand Out?
Many say the live-streaming boom in China will be replicated in Southeast Asia.
In 2023, Singapore topped the global wealth rankings with a per capita GDP of $157,000 (¥1.135 million), making it one of the richest countries globally and the only developed country in Southeast Asia.
Data from the International Trade Administration shows that Singapore's internet penetration rate is 98%, with a smartphone penetration rate of 93%. Over 58% of Singaporeans shop online.
Singapore relies heavily on imports, with a small market but high profits. TikTok users in Singapore are mainly aged 18-35, earning high incomes and having strong purchasing power, willing to pay for high-ticket items.
Live streaming provides instant gratification, akin to interacting with a shop owner. In Singapore, social media platforms are popular, and live-streaming e-commerce has become mainstream.
Live-streaming efficiently builds trust. It’s not just a sales tool but an opportunity for engaging and entertaining interactions. The host's personality and charm often outshine the product itself, adding emotional and social value to the shopping experience and driving impulse purchases.
评论
发表评论