EchoTik

At 8:42 PM Eastern Time on August 12, former President Donald Trump conducted a livestream on the social media platform “X” with tech giant Elon Musk. The event drew over a million live viewers. Keen observers noticed that during the livestream, Trump used an Anker MagGo power bank, a product from the Chinese brand Anker Innovations. Following Trump’s unexpected “endorsement,” Anker Innovations’ stock price surged near the end of the trading day, reaching a historic high. According to data from EchoTik, the Anker MagGo power bank and products from Anker Innovations’ brand stores are also experiencing a sales surge on TikTok, with explosive growth expected as the “marketing” event gains traction. EchoTik data reveals that Anker Innovations has two main stores in the U.S.: the brand flagship store AnkerUS, which primarily sells portable power banks, outdoor power supplies, universal accessories, and projectors; and another store, Anker Innovation, which focuses on digital 3C sub-products...

Recently, TikTok livestream shopping has been booming across Southeast Asia and the U.S., with the UK market also posting impressive results. In a remarkable achievement, the UK has once again shattered records set just a month ago, reaching $2 million (about £1.5 million) in sales during a single livestream event. This milestone was achieved by British beauty brand P.Louise during a 12-hour TikTok Shop livestream, generating over $2 million in sales, attracting 2.9 million viewers, and receiving more than 150 million likes. Over 36,000 people made purchases during the event! How did this niche British beauty brand manage to defy the odds and achieve such success on TikTok? 01. The P.Louise Brand Story According to EchoTik, P.Louise has amassed over 2.9 million followers on TikTok, gaining more than 29,000 new followers during the record-breaking live event. The total sales volume of @plmakeupacademy reached 2.8 million units, with total sales of £36 million ($46 million). 🔍 Want to s...

Cool-Vita, a new Chinese consumer brand, managed to achieve viral marketing success on TikTok Indonesia in just one month, reaching a GMV of over one million USD. How did they secure the top spot in Indonesia’s online health supplement market so quickly? 01 Overview of Indonesia’s Health Supplement Market According to Euromonitor, the global health and nutrition food market is projected to exceed one trillion USD by 2026, with the Asia-Pacific region showing the most significant growth. Southeast Asia is expected to account for one-fifth of the global health market. Statista Market Insights indicates that the Southeast Asian health supplement market is set to reach 2.27 billion USD in revenue by 2024, with a compound annual growth rate (CAGR) of 6.13%. Indonesia, as Southeast Asia’s largest economy with a population of 277 million (the third largest in Asia and fourth in the world), plays a crucial role in this market. The country has seen steady economic growth of 4–6% in recent years...