Health Category Store Tops the Charts, Influencer Sales Surpass $10 Million

In July, the TikTok Shop US sales rankings once again showcased the platform’s commercial vitality and immense potential. Several small shops achieved sales in the multi-million-dollar range, dominating the charts. Notably, the personal care and beauty categories performed exceptionally well this month, with ONE SIZE BEAUTY, CANVAS BEAUTY BRAND, and Anua Store US all ranking in the top seven, reflecting the high acceptance and repeat purchase rates of beauty and skincare products among TikTok users.

The influencer rankings for July were also impressive. iamstormisteele, with a unique style and a broad fan base, led the pack with monthly sales of $10 million to $15 million. Overall, the top 20 influencers all surpassed $1 million in monthly sales, a significant leap compared to June’s figures.

It’s also worth noting that in the women’s apparel, sports & outdoor, and electronics categories, many fully managed stores made it into the top 20, achieving remarkable success through this business model in the US market.

To provide a comprehensive overview of TikTok Shop’s development in the US, Ebang Power, in collaboration with EchoTik, compiled various rankings for July 2024. These include the top 20 small shops by sales, the top 20 influencers by sales, the top 5 hot-selling categories, and the top 20 small shops within each category.

Data Explanation:

The rankings are based on data provided by EchoTik, a third-party TikTok data analysis platform, covering the period from July 1 to July 31, 2024. The sales figures are estimates and may differ from actual numbers.

In July, small shops with sales in the multi-million-dollar range continued to dominate the rankings. Here are the top 3 small shops and their main categories:

1. Micro Ingredients (Health) — Estimated sales: $6–7 million.
2. CAKES bod (Women’s Apparel) — Estimated sales: $5–6 million.
3. Halara US (Sports & Outdoor) — Estimated sales: $4–5 million.

Following closely were Fitnessathome, ONE SIZE BEAUTY, CANVAS BEAUTY BRAND, and others, with sales ranging from $3–4.5 million. Overall, the health, beauty, and women’s apparel categories stood out.

In the influencer rankings for July, iamstormisteele maintained the top spot with a staggering $10–15 million in sales, followed by packflipps and popmart.usshop, with estimated sales of $5–10 million and $2.5–5 million, respectively. packflipps, leveraging a fan base of around 210,000, effectively reached and converted target audiences through high-quality short video content. popmart.usshop, despite having fewer followers, achieved significant success through precise market positioning and a unique selling strategy.

In the middle of the rankings, we see the rise of more influencers, such as us551489hgi and jbextension.usa, who, despite having smaller followings, made it into the top six through creative content and effective selling strategies. Their success demonstrates that on TikTok, follower count isn’t the only factor; content quality and market insight are equally important. Additionally, influencers with millions of followers, like fresajapomex, showed strong potential, even if their sales didn’t place them in the top three.

It’s worth highlighting that all top 20 influencers on the July US rankings comfortably surpassed $1 million in sales, far exceeding the overall sales performance of June’s rankings. This indicates rapid progress in influencer sales, driven by the platform’s incentive policies and the relentless efforts of sellers and influencers.

In July, TikTok Shop’s hot-selling categories in the US remained focused on personal care and beauty, women’s apparel, health, sports & outdoor, and electronics. Personal care and beauty led the pack, accounting for 20.89% of sales, followed by women’s apparel at 12.11%, and health at 8.83%.

In the beauty and personal care category, ONE SIZE BEAUTY topped the list with sales of $3.5–4.5 million, showcasing its strong market competitiveness. CANVAS BEAUTY BRAND and Anua Store US followed, with sales of $3–3.5 million and $3–4 million, respectively. Tarte Cosmetics ranked fifth, with sales of $2.5–3 million. Overall, small shops in this category had high sales, indicating fierce competition and strong consumer demand for quality beauty products.

In the women’s apparel category, CAKES body led with $5–6 million in sales, highlighting its leadership in the market. FeelinGirl LLC and Pacsun followed, with sales of $2.5–3 million and $2–2.5 million, respectively. Other small shops like O QQ, OQQfitness, and shopshapellx also performed well, each surpassing $1 million in sales. The women’s apparel market is highly competitive, with shops attracting significant consumer attention through continuous innovation and product optimization.

In the health category, Micro Ingredients continued to solidify its market leadership, topping the list with sales of $6–7 million. RYSE Supplements and Milamiamor ranked second and third, with sales of $2.5–3 million each. Other shops like O Positiv, Ekkovision, and BeBodywise also performed well, each surpassing $2 million in sales. The steady growth in the health category reflects the increasing consumer demand for health products, with shops winning consumer trust through high-quality products and professional service.

In the sports & outdoor category, Halara US led the rankings with $4–5 million in sales, followed by Fitnessathome and Merach fitness, with sales of $3–4 million and $3–3.5 million, respectively. As people become more focused on health and outdoor activities, this category has seen new growth opportunities. Shops have attracted significant consumer interest by offering diverse product choices and a superior shopping experience.

In the electronics category, Ruimai Technology topped the list with $1.5–2.5 million in sales, followed by Anbernic Direct and eufyOfficial, with sales of $1–1.5 million and $1–1.25 million, respectively. Although overall sales in this category were lower compared to others, it continues to maintain steady growth. Shops in this category meet consumer demand for high-quality digital products through precise market targeting and segmentation.