One day sold tens of thousands! Graduation season single product Thailand TikTok is popular! The wave of “sense of ceremony economy”

Recently, sunflower balloon gifts have become popular on Thai TikTok!

Within a few days of being listed on two Thai TikTok stores, this single product exploded in sales withover 100,000 items,selling tens of thousands in a single day!

The store with the highest sales is a Thai TikTok cross-border store, Visonmall, which has sold a total of213,000 items since November 2023, with over 430 affiliate influencers.

This store specializes in celebration and party supplies, decorative balloons, flower wrapping paper, etc., suitable for children’s birthday parties, wedding decorations, photo props, etc.

In Thailand, there is a tradition of giving gifts during the graduation season for high school and university students. At university graduation ceremonies, family and friends often give flowers, stuffed toys, and other gifts to the graduates to express their congratulations. These gifts not only symbolize blessings for the graduates but also add to the festive atmosphere of the graduation ceremony.

In addition, graduation ceremonies in Thailand are very grand, usually attended by members of the royal family who personally present the diplomas, making the whole process very solemn. Graduates and their families prepare carefully, dress formally, and hire professional photographers to capture this important moment. All of this reflects Thailand’s respect for education and blessings for the graduates.

Graduation ceremonies in Thailand are as significant and proud as weddings.

Sunflowers in the Thai context are often associated with the meaning of “yearning for brightness” and “positive thinking, in line with graduates’ expectations for their future lives. Balloon bouquets are popular choices because of their affordable prices and auspicious meanings.

This popular product, with the highest sales, comes from a Thai influencer น้ำฝน (@fonshop.13), with 3700 followers, mainly promoting through short videos.

3 popular short videos have garnered over 3 million views and more than 2200 sales in total!

The videos mainly focus on demonstrating the use and effects of the product.

Many comments in the comment section are related to school graduation.

In Thailand, the high school graduation season usually falls between March and April each year, including middle and high school stages. During this time, schools hold graduation ceremonies for the graduates, and family and friends give gifts to express their congratulations.

Common gifts include flowers, stuffed toys, flower garlands, and some gifts are folded into the shape of flowers using Thai baht, symbolizing blessings and respect.

In addition, graduates also wear flower garlands made of banknotes, ranging in value from 50 baht to 1000 baht, which not only symbolize blessings but also reflect Thailand’s unique graduation gift culture.

Receiving gifts when graduating in Thailand is an important cultural custom that reflects congratulations and blessings for the graduates. This tradition has a long history in Thailand, and through gift-giving, relatives and friends express their blessings and support for the graduates, encouraging them to achieve greater achievements in their future life paths.

The hashtag #ของขวัญปัจฉิม (graduation gifts) has accumulated nearly 100,000 works on TikTok.

According to observation, the most popular graduation gifts in Thailand include:

90% of Thailand’s graduation gifts are given by relatives and classmates, and everyone loves taking photos and posting on social media.Taking photos with bouquets, the more special, the more eye-catching, thereby creating organic circulation on TikTok.